Corporate branding | Rush Hour 2 | Vietnamese food at Kingsland Rd.
Rush Hour 2
Chris Leslie Evernden aka Concept and Ayi were set to play at Rush Hour 2. A Chinese party organised by JnG promotions. He called me the day before.
I’m not a particularly busy person so said I’d come. After trying to convince a few people to come and watch and failing, I decided to go by myself.
The venue was in Bank, 24 Cornhill Rd and in a club called Abacus. Rather upmarket.
I got there and said I was on Concepts guestlist. She looked at me in awe. Was Chris this famous? She turned around and spoke to her boss; he said sorry, it’s still £10. Obviously he wasn’t that famous.
I mulled around by myself for 20 odd minutes and had a couple by myself. I bumped into Chris’s friend and got even more drunk.
Chris and Ayi got on stage at 1am. They were awful. Not because they were awful, but because the sound was awful. All you could hear was a beat, feedback every few seconds and a mess. If the sound was better, then I’m sure it wouldn’t have been that bad.
Branding.
We’re trying to create a brand. The brochure had a very corporate image so we decided to add in a mascot. I stumbled past istock.com and bought some vector monsters. We used our swatch to colour them and made some nice ID cards. Each employee now has a monster.
We’re also getting the monsters made into stamps; if you like a kid then you can stamp their work. I’ll post some pictures when they’re done.
Vietnamese food at Kingsland Rd.
There’s a road near old street that’s full of Vietnamese Restuarants. I went with mother and her friend. My mother’s friend is buying a restuarant down the road so thought she’d check out the competition.
We went to a place called Viet Grill. Owned by the people who set up Cay Tre. My mother and her friend could probably name the owners of most Vietnamese restuarants in London. It’s the way things are.